On September 5th 2006, shortly after the 2006 Beijing Cross Cultural Communication Forum, the People’s Daily Online published an exclusive interview article entitled Significance of cross cultural communication can’t be underestimated, Wu Jianmin, highlighting the roles and importance of intercultural exchange in development and peace.

Wu Jianmin was the former Chinese ambassador to France and currently is the President of the Chinese Foreign Affairs University. The points made in the interview are useful references since it represents in many aspects China’s official views on intercultural exchanges. Here is the report.

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This post comes a little late, but the subject of this recent
Forum held in Beijing is quite relevant to the theme of this blog in terms of cross-culture / intercultural matters. Below is part of the news report by Xinhuanet:

The 2006 Cross Culture Communication Forum, organized by China Foreign Languages Publishing and Distribution Administration, also known as China International Publishing Group (CIPG), was held Thursday, August 31, 2006, in Beijing. Attending the one-day forum on “cross culture exchange and soft power building,” are 12 well-known writers and entrepreneurs.

The forum will undoubtedly deepen our understanding of cross culture exchange and soft power building, which is the focus of China’s external publicity work and an important component of the broader publicity strategy. It is China’s major task to build soft power by facilitating cross-cultural communication and exchange and promoting the country’s cultural attractions and influence. As part of its opening-up program, China should carry forward the rich culture of the nation, give full play to its cultural advantages and embrace the impact of external cultural exchange upon cross-culture communication.”